GOAL 1: AMPLIFY
Establish a comprehensive marketing and communications plan to amplify Waterville’s brand as an arts destination.
GOAL 2: INTEGRATE
Provide diverse encounters with art, culture, and creativity in the public realm through public art, the city streetscape, neighborhood programs and enhancements, and public performances in both traditional and nontraditional venues.
GOAL 3: INCREASE ACCESS + RELEVANCE
Ensure access to and relevance of arts, culture, and creative experiences for all residents by identifying barriers to participation and working to eliminate those barriers through increased collaboration, dialogue, and funding.
GOAL 4: SUPPORT CREATIVITY
Support creativity and artistic expression at all levels by providing networking, employment, and idea exchange opportunities for artists, creative professionals, and community members.
GOAL 5: SUSTAIN + NURTURE
Ensure the sustainability of Waterville’s arts and cultural organizations and programs by building a strong base of support and a system of ongoing leadership and coordination.